Category Archives: Introduction

Should Colleges/Employers have access to your facebook account?

Bob Sullivan wrote a great post a few days ago about Facebook and student athlete. The department of corrections facilities as well as division I athletic programs are demanding access to the employees and students Facebook accounts respectively. To make a … Continue reading

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My Plans for the future

In my time spent blogging, I have learned so much about the sports marketing industry that its hard to pick a starting point. Overall, I have found sports marketing is constantly becoming more and more user driven. The future of … Continue reading

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Nike’s Marketing Strategy

Nike has been long-established as the elite athletic wear company on the planet. Some reports indicate they own 47 percent of the market share for athletic shoes. The Beaverton, Ore based company was established in 1978.  Target Market In an … Continue reading

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Diversity in Public Relations

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Social Media and Sports Marketing

Sports and athletics have evolved in every aspect. We have seen changes in rules, performance, and of course the marketing side of athletics. Much of this change is a result of the need for interaction among the sports fans and … Continue reading

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Perceived Authenticity among CEOs

In a recent post by Marketingprofs suggests there are 5 phrases that CEOs use that signify  “BS.” the post goes at length to discuss how some CEOs are perceived as inauthentic. I find it hard to believe that any CEO for that … Continue reading

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How to tweet your favorite athlete

Rules for Tweeting your favorite athlete. Twitter is a form of social media that allows us to seamlessly connect with professional athletes, fans and sports journalism professionals. I believe that many fans are not challenged with reaching out to his … Continue reading

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Dutch Airline allows people to choose Seatmates

The Dutch Airline, KLM has introduced a social media service. This social media website allows passengers to choose the people in which they will be sitting next to based off of their Facebook and LinkedIn accounts. This is an excellent … Continue reading

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Benefits of using social media internally

In a recent article, Kristin Piombino points out that when a company that employs the use of internal social media tools the employees are, “more likely to refer others for employment and give the company the benefit of the doubt in … Continue reading

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Super Bowl Advertisements

Super Bowl Sunday is one of the most popular television events watched in the world every year. The devoted NFL fans watch their teams play all year-long and win or lose, they will always watch the Super Bowl game. Parties … Continue reading

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