The Dutch Airline, KLM has introduced a social media service. This social media website allows passengers to choose the people in which they will be sitting next to based off of their Facebook and LinkedIn accounts. This is an excellent example of how social media has been integrated into buying decisions based off the consumers needs. This program is called, “Meet&Seat” and the goal is to assist contact with fellow passengers based on personal interests. According to Judy Koehler, KLM is the first airline to integrate social media into the regular flight operation.
In my opinion, I think this takes the hassle out of flying. For example, there will come a time, if it hasn’t already when you will be on an airplane and you will be sitting next to someone who has done nothing but irritate you. I think this is a big step in an effort to make traveling more comfortable for people. The Meet&Seat program has the potential to take these experiences out of air travel.
I believe this social media program is something that will gain popularity as more airlines offer their own formats. In fact, I believe this form of social media has the potential to change air travel as we know it. Think about the all of the travelers that utilize air ravel each and every day to conduct business in different parts of the world. There is always the outside chance of making a connection that will grow into a business relationship. Now, with the Meet and Seat program business travelers will now have the opportunity to make networking a reality while traveling.