Super Bowl Advertisements

Flickr image by Cliff Baise

Super Bowl Sunday is one of the most popular television events watched in the world every year. The devoted NFL fans watch their teams play all year-long and win or lose, they will always watch the Super Bowl game. Parties have been planned, people invite friends over and there is plenty of food to go around.

Typically the advertisements are produced to entertain the audience without the intention of selling the product. I think this is where the advertisements have lost sight of their goals. This “Super Bowl” is more of a television event than a football game.

However, this year I did not find them to be spectacular. On the other hand, I believe there were some advertisements that were well received.

Lets take a look at one of the more popular super bowl advertisements. The Chrysler, “Halftime in America” ad received great reviews. Clint Eastwood delivers a great speech and the closing lines at the end are inspiring. “It’s halftime America, and our second half is about to begin.”

This is a great advertisement that also serves as a form of motivation for Americans. At the same time when I saw this advertisement I said, “Finally, someone has developed a commercial that is actually selling a product.”

On the other hand there was an abundance of advertisements that did not sell a product or service. The Audi commercial made a feeble attempt to capitalize on the popular culture vampire craze. To be honest, I wasn’t sure if I was watching an episode of the popular HBO series True Blood or the Twilight saga. The new line of Audi automobiles has “daylight in the headlight.” As a result, even if you aren’t a fan of vampires then it should be at the forefront of the commercial.


About Pat Terwilliger

Senior at the University of Oregon. Communications major and a minor in Business Administration.
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1 Response to Super Bowl Advertisements

  1. jkeylon11 says:

    You really took an in depth look at how these ads addressed their audience with either humor or selling their product. I too liked the Chrysler ad and thought it drove home the point of nationalism and rebuilding America. These underlying themes were highly used in some of the ads and really were some of the only successful ads on Superbowl Sunday.

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